Accountability is a word that makes people cringe. Sure, it’s great to think up ideas and strategies and all, but when it comes time to actually implement them, there’s a lot of shifty eyes and sideways glances. That’s why accountability needs to be clearly defined: if you’re the one who needs to get something done, you better fucking know it.
This is true whether you’re delegating within your company or advising your clients. If you give constant suggestions and nothing changes, nothing gets done, you haven’t been doing a good job. If people are wondering if you’re worth the money they’re paying you, either they haven’t actually been following your advice… or your advice sucks.
On today’s episode of Daily Genius, I talk to Adrian about accountability and business strategy, I meet with Mark to discuss his business coaching business, and I chat with Christine (but I was mostly there to pet her dog.)