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One Size Fits No-one

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Marketing
By Alexander Ford
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In this video

Would you tell your grandmother about your brand-new pair of Yeezys?

She’d probably look at you and (rightfully) ask you why someone in their right mind would use that name for a pair of shoes.

You’d just tell her you bought shoes. You’d tailor the message for the person who’s receiving it.

So start using that same approach for your marketing. Stop thinking about “avatars” and “pain points” and start thinking about the human beings that are going to be looking at your message.

How are you going to reach them, specifically? What do you need to do to capture their attention?

I’d be honoured if you joined me on this week’s episode of Incremental Progress. It’s a broadcast just for you, after all.

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