We’ve got awesome packages!
This innuendo-packed episode (not really) of Daily Genius explores the idea of packaging – we talk about our packages at our weekly departmental meetings and I explore the concept in detail later in the episode.
Do you have clearly defined packages? Can you easily and quickly provide your clients and prospects with information on how your products and services are priced, will be delivered, and what they can expect the results to be?
Clearly defined packaging exists at the intersection of knowing your market and knowing your product.