Something I’ve been wrestling with lately is how best to sell what we do here at Measurable Genius. I know that we can work with any client in any business to make it better. But communicating that to other people is a tricky task. People want to see exactly how we’re going to live up to our promise… and I can’t always predict the specific path we’re going to take. I know we can create tremendous value – that much is for sure. What I’m trying to figure out is how I can more efficiently sell the concept.
In today’s episode of Daily Genius, I’m at Phil’s with my usual MAPS crew…and special guest Morris Lukowich, former Winnipeg Jets captain and an all-around great guy.