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The Marriage of Offer and Content

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Marketing
By Alexander Ford
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In this video

The easiest way to produce content for your business is to base it on your offer.

If you sell a Lamborghini, you need to produce very different content than someone who sells photography. And if you sell a coaching program, that’s another different strategy…

Essentially, you can break down every offer into one of four categories, and each and every one of those categories needs to think about content marketing in a different way.

Where do you fit on the matrix? How do you use that to produce engaging and exciting content to grow your business and take over the world?

Find out on this week’s episode of Incremental Progress.

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