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What Are You Applying Your People To?

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Strategy & Command
By Agency Board
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In this video

You guys have heard me explain before about the importance of providing context to your team members. Basically, in order to have all the pieces of your business working together and working efficiently, everyone needs to see where you’re aiming to be.

Context is important. But that begs the question… how do you create context?

One of the best answers I have is one simple word: culture. You create context for your team by creating culture.

So then you might ask how you create culture.

Well, Andrew Bennett asked me the same question this morning. And as usual, it led to a great conversation.

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