Many business owners think the primary asset of their company is the product or service that they provide.
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As in, if they were to sell their business, the thing that would be worth the most to investors is the actual work that business does.
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Undoubtedly, that is a factor. But it isn’t the biggest one. Almost all entrepreneurs are overlooking the primary asset a business can produce – and in the result, making short-term decisions that will haunt them for years to come.
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Are you one of them?
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Find out on this episode of Incremental Progress.