If you want to grow your business, you’re not going to get the most leverage by focusing on your brand.
The same can be said of a dozen other things that are necessary for a business to do… but the question you must ask yourself is not “if” it’s necessary, but “when” it’s necessary.
And if you’re a business owner with a small (or no) team, I can name you nine areas of the business organized into three areas that will give you a much greater return than shelling out for a ‘brand guide’ that will sit on your shelf and collect dust.
Grow faster by focusing on the right things, and leaving everything else for later.
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Get the roadmap on this episode of Incremental Progress.