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World of Businesscraft

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MarketingSystems
By Agency Board
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In this video

Here at Measurable Genius, we are love building systems. I love building systems.

Today I got to deploy a system to my team that opens up a whole new world of fun: coins.

Measurable Genius team members can collect coins in a number of ways: writing new processes, editing existing ones, leaving comments, and doing stuff in the company they’re going to do anyways.

That’s just the basics though…

Now I have a system we can use to build all different types of programs which reward team members for doing stuff which helps move the company and our culture forwards.

Like reading. –

The reason why is simple: as a student of Dr. John Demartini, I know that people’s behaviour is driven by their values.

If I want to encourage a certain behaviour, I can’t just make people act differently by asking nicely.

That being said, the stick sucks too. You can just look at the earlier episodes to see my team give their feedback about how my dissatisfaction wasn’t motivating.

People love games though.

And since we have a company value on investing in education, what better way to incentivize learning than to gamify reading?

Cool, right?

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