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POINT OF VONCURSION

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Business FundamentalsOperations
By Alexander Ford
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In this video

You guys have heard me say before that dissatisfaction drives innovation.

Well, I started off the day today dissatisfied with something: how can we turn our website traffic into customers?

We started breaking down the problem and dove into a rabbit hole: what’s our single point of conversion? What does our funnel look like? What do we want visitors to our website to ACTUALLY do?

This episode is your opportunity to watch me in action, breaking a problem down, and burning through a series of exercises that take most companies months or years.

Along we way, not only did we discover what we want to sell, we massively improved our clarity on WHO we want to sell to by making a breakthrough distinction in how we define our customer avatars.

Today’s Daily Genius is longer than usual, but I promise if you watch it, you’ll get behind-the-curtain access and see the genius of the entire company in action.

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